Jeni’s x Levi

Jeni’s Splendid Ice Creams and Levi & Strauss Co. are brands that see, hear, and value social goals (such as sustainability) and apply them to their business structures to, not only, instill awareness within their brand but to the communities that they serve and that are there every step of the way.

The System

Brand collaborations are a constructive marketing strategy that showcases a mash up of two or more companies to expand on or add to their identity, values, and, overall, impact on the consumer market.

This system of deliverables are intended to make this summer smooth by having everything you need while your out in the sun or enjoying a cool breeze at night by the beach/pool and to spread awareness of making socially conscious purchasing decisions by effectively promoting, speaking, and sparking curiosity to intended audiences (Gen Z/Millennials) through textures, color, typography, and layouts. It will also reflect the shared value between the two brands by using sustainable materials and measures.