ALDI Rebrand

ALDI is a global supermarket chain founded by German brothers, Karl and Theo Alberchet in 1961 and is considered the first discount grocery store ever.

The System

This a system of solutions (website, social media, apparel, etc) that hones to the foundational brand values and identity of ALDI while exploring the current trends of the market: 2 being geometric shapes and retro vibes. While ALDI current system shares qualities of sort, consistency of typography and a captivating and inspiring visual experience, will aid in keeping all ages attentive.